When: 11 November 2025 | 9:15 - 11:00CET
Duration: 1 hr 45 min
Topic: This session will provide an overview of how behavioural digital tools can help shape people’s attitudes towards sustainable mobility and promote the modal shift towards public transport without requiring bands, mandates or big investments. Participants will gain an understanding of how to use digital tools to make the uptake of public transport use easier, more appealing and automatic.
By the end of the session participants will:
- Understand how behavioural change strategies contribute to shifting mobility habits toward more sustainable transport options.
- Identify key digital tools (such as nudging, gamification, MaaS platforms) that support behaviour change and increase the appeal of public transport.
- Learn how European cities have successfully implemented behavioural and digital interventions to reduce private car use.
- Analyse transport behaviours and barriers to modal shift within their local context.
- Design a targeted behavioural change mini strategy using digital enablers and stakeholder collaboration to promote public transport uptake.
- Reflect on actionable insights from peer cities to apply them to their own mobility planning processes.
Who is this session for?
City mobility experts, mobility technical staff, transport planners and/or operators.
Supporting Material
- Solution Outliner
- Mobility as a Service (MaaS)
- Kranj's MaaS Platform Case Study
- Multimodality
- Cooperative Intelligent Transport Systems and Services (C-ITS)
- What is urban mobility data?
- Standarising data sharing for mobility
- Mobility as a Service simply explained
- Jelbi takes MaaS to the next level
➡️ Join the dedicated group for this Online Course
Join the related group on the NetZeroCities Portal:
Check out related EU-funded projects:
SPINE (2023-2026)
SPINE aims to make public transport the backbone of sustainable urban mobility. It develops new strategies, data models, and services to enhance multimodal integration, efficiency, and inclusiveness, ensuring safe and climate-neutral transport systems aligned with the EU Cities Mission objectives.
UPPER (2023-2026)
UPPER enhances the role of public transport in delivering climate neutrality. It pilots co-created mobility services, policy innovations, and governance models in European cities. The project prioritizes inclusivity, digitalisation, and accessibility while ensuring public transport remains resilient, sustainable, and citizen-centric.
AMIGOS (2023-2027)
AMIGOS fosters active mobility and urban safety through Living Labs in European cities. It co-creates innovative solutions using data platforms, simulations, and participatory approaches. The project advances sustainable urban mobility, improves quality of life, and aligns with the EU Cities Mission objectives.
ELABORATOR (2023-2027)
ELABORATOR establishes Living Labs in European cities to design sustainable, climate-neutral mobility. It combines co-creation, participatory planning, and digital tools to accelerate transitions. Lighthouse and Follower cities collaborate to replicate solutions, demonstrating systemic urban change towards climate neutrality.
Facilitators:
Mayra García-Blásquez, Climate Neutrality Officer, EIT Urban Mobility