When: 11 November 2025 | 9:15 - 11:00CET
Duration: 1 hr 45 min
Topic: This session will provide an overview of how behavioural digital tools can help shape people’s attitudes towards sustainable mobility and promote the modal shift towards public transport without requiring bands, mandates or big investments. Participants will gain an understanding of how to use digital tools to make the uptake of public transport use easier, more appealing and automatic.
By the end of the session participants will:
- Understand how behavioural change strategies contribute to shifting mobility habits toward more sustainable transport options.
- Identify key digital tools (such as nudging, gamification, MaaS platforms) that support behaviour change and increase the appeal of public transport.
- Learn how European cities have successfully implemented behavioural and digital interventions to reduce private car use.
- Analyse transport behaviours and barriers to modal shift within their local context.
- Design a targeted behavioural change mini strategy using digital enablers and stakeholder collaboration to promote public transport uptake.
- Reflect on actionable insights from peer cities to apply them to their own mobility planning processes.
Who is this session for?
City mobility experts, mobility technical staff, transport planners and/or operators.
Supporting Material
- Solution Outliner
- Mobility as a Service (MaaS)
- Multimodality
- Cooperative Intelligent Transport Systems and Services (C-ITS)
- What is urban mobility data?
- Standarising data sharing for mobility
- Mobility as a Service simply explained
- Jelbi takes MaaS to the next level
Facilitators:
Mayra García-Blásquez, Climate Neutrality Officer, EIT Urban Mobility