Method Description for Motivation Matrix.
The Motivation Matrix is a tool used to understand and categorize what drives users’ behaviors by mapping their motivations. This matrix helps teams design more targeted stakeholser engagement by aligning climate actions and interventions with what truly matters to selected target groups.
Name of Method
Brief description
The Motivation Matrix helps teams understand the connections between the various actors that take part in the solution and adds clarity also to their roles by investigating the motivation behind their action. The tool helps to answer questions regarding the interests of each stakeholder and what their expectation is from their involvement. It is a good strategy tool for partnership managers and network development.
Type/Level of Method
Challenges
Problem, Purpose and Needs
People perform actions because they are triggered by motivations. Pretty much all of the motivating factors out there can be distilled into six core types: incentive, achievement, social acceptance, fear, power, and growth. By creating a matrix that relates these motivating factors with various users of a product in different contexts, you can write statements that predict how a user might interact with the project in a particular context.
Relevance to Climate Neutrality
Challenges
Thematic Areas
Impact Goals
Issue Complexity
Issue Polarisation
Enabling Condition
Essential Considerations for Commissioning Authorities
Engagement Journey
- self assessment
Governance Models and Approaches
Enabling Conditions
Democratic Purpose
Spectrum of participation
Communication Channels
Actors and Stakeholder Relationships
The motivation matrix is primarily for an internal understanding amongst the project teams and might not necessarily involve the stakeholders.
Participant Numbers
Actors and Stakeholders
Participant Recruitment
Interaction between participants
Format
Social Innovation Development Stage
Scope
Time commitment
The deliberation process within the team can take over one day. The use of the matrix can take another, including visualisation. Relatively small canvas, but can be revisited over time.
Resources and Investments
Typical duration
Resources and Investments
In-house
Step by Step
The Motivation Matrix can be done individually or in groups (preferable). The first step is to make a list of your stakeholders (See Stakeholders Map tool) and organize them on the matrix accordingly. The next step is to analyze one by one relationships and benefits of each stakeholder. Their engagement can be mapped into the intrinsic, extrinsic, positive and negative quadrants.
Evaluation
On debating over the completed matrix, the team can identify if the motivations are strong enough for the project to be successful. If the matrix is leaning towards the Positive/Internal quadrant, it is ideal. This sweet spot offers people the highest probability of satisfaction and self-validation, along with successful and fulfilling change.
Connecting Methods
It is recommended to map the Motivation matrix after empathy mapping so that the team has a clearer understanding of your end users.
Flexibility and Adaptability
The 4 quadrant model is the fastest and most efficient to map however more detailed matrices that can be used for a more in-depth analysis.
Existing Guidelines and Best Practice
Motivating Music Students - BlitzBooks
https://blitzbooks.com/the-motivation-matrix/
References and Further Resources
https://thefruitfultoolbox.com/enter-matrix-motivation/
https://lucidspark.com/templates/the-ecosystem-motivations-matrix